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Scientia’s Interactive Application Development offering turns complex business problems into elegant online solutions. We leverage our relationships with Microsoft, Adobe, Ektron, Scene 7, and other leading providers of rich Internet technologies to provide you with results-oriented solutions for complex digital tasks that are engaging, informative, and intuitive.
Our clients come to us when their customers expect a rich interactive experience. User Centered Design is the focal point of our entire methodology. At all points during the lifecycle of an interactive project — before and after each milestone and inherent in every deliverable — we concentrate on the audience for whom the communication is designed.
One leading practice that keeps us focused on the user is the creation and application of User Personas. A user persona is a model of user goals, attitudes, and behaviors, developed by utilizing existing research, conducting new research, and interacting with real users. Each persona portrays an authentic “person” who represents a customer segment, presented in a vivid, narrative description. Personas enable swift, efficient, and sound decision-making throughout the design phase by allowing content, features, and functionality to be proposed based on the needs of target users.
Our Process
We start by strategizing your business needs with you and determining a direction. Next, we work together to gather the requirements that need to be met to deliver the results you want. User-centered designs and content are then developed with an eye toward your brand and an ear to your customers. We build the solution, test it meticulously, and finally deploy it to the delight of everyone: you, us, your customers.
Step One: Analysis and Positioning Strategy Research
Step Two: Persona Development
Step Three: Conceptual Development
Step Four: Data Modeling/Wire frames
Step Five Development
Step Six: Testing and Deployment
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