Mind Sweep™ is a web based survey/statistical analysis engine that is able to extract valuable insights and intelligence through actively engaging consumers or key influencers.

Scientia can test potential brand strategies among key audiences quickly and cost effectively to determine the optimal strategic direction and expression for a brand.

Using Mind Sweep Scientia can customize each marketing research project to your unique needs. Based on our 5 step methodology research studies are designed to gather information that is clearly focused to help you make better business decisions. In addition Scientia can deploy Mind Sweep on your servers to give your marketing department the capability to implement online surveys. extend the capabilities of your research department.

Sample Mind Sweep research topics:

1. Branding Research
2. Ad Concept Testing
3. Brand Equity Research
4. Product Research
5. Positioning
6. Customer Satisfaction
7. Segmentation
8. Pricing Research
9. Advertising Research

Top 5 reasons to use mind sweep:

1. Flexibility
   Surveys can be launched as standalone web applications or as pop up surveys on your website.
   
   
2. Response rates
   The speed and ease of response leads to a greatly increased response rate. Compare around 3% for traditional direct mail to MindSweep’s average 20% response rate.
   
   
3. Viewing of results as responses arrive
   Top line, cross-tabulation and graphical results are available from the moment the survey is distributed. The author does not have to wait for all the responses to be received or processed before the results can be seen.
   
   
4. Download of recognized file types
   User is able to download a CSV, excel, or SPSS file.
   
   
5. Cross Viewing and Selling
   MindSweep allows you to give other people any level of access to your data. You could, for example, provide your US HR department read-only access to your London-based employee satisfaction survey.

Methodology

1. Our first step is to understand the question(s) you need to have answered. Then we work with you to identify and outline the marketing research project objectives and define the size and source of the survey sample. Next, we determine the most appropriate marketing research methodology. Our innovative and actionable design approaches ensure your study is customized to meet the unique needs of the project.
   
   
2. Our second step is questionnaire development. Surveys are designed with your marketing research objectives in mind. We make sure the questions address the needs of the project and all surveys are pre-tested to confirm the survey, instructions and procedures are set up appropriately.
   
   
3. Our third step is to coordinate data collection. Whether the data is collected via phone, in-person, through the Internet or by using qualitative research, your marketing research studies are continuously monitored by your research team to ensure accuracy.
   
   
4. Our fourth step is to analyze the data. Once collected, we utilize our extensive statistical and analytical expertise to transform the data into clear, concise and actionable information. We clearly summarize and explain the key findings and recommend a course of action.
   
   
5. Our fifth and final step is to report our results to you. Our clients have come to rely on our reporting capabilities. Whether it's providing presentation-ready materials, formatting reports to meet your internal standards or delivering reports via your choice of media, we make every effort to give you the insight you need in the format you want.