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Web Dig ™ – AMBIENT RESEARCH |
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There was a time when marketers believed that a brand stood for whatever they wanted it to stand for. Luxury. Convenience. High Style. So let it be written. So let it be done. In today’s highly networked world, this is wishful thinking. Your brand isn’t what you say it is. It’s what they say it is. At best, you can only hope to influence the conversation in your favor. That’s where Web Dig comes in. The value of user generated content is often mis-understood. Some contend that once you have people blogging, commenting, annotating, or otherwise freely contributing “content" that you should then try to "monetize" it. Others fear engaging user communities because of the high cost or technological impossibility of moderating user discussions. Scientia firmly believe that both of these viewpoints miss the true opportunity UGC provides. Blogs, message boards, and user forums give us the unprecedented ability to be a fly on the wall while people are engaged in brand related conversations. Web Dig gives you the power to listen to real conversations that even the best moderated focus groups can’t elicit. Ambient research is a deliberately passive approach to research gathering, in that our techniques allow Scientia to position itself in various online environments in order to gather valuable insight and intelligence into user generated content. This unique method of passive listening allows us to identify and track conversations around your brand, and create powerful data visualized through the Vincent Index tm dash board that you can use to inform your marketing decisions and spending strategies. In essence Web Dig measures “the buzz” about your brand and your competitors. Web Dig scours the entire internet for user generated content about your brand. Not only can Web Dig capture conversations but it can also determine the traffic associated with those conversations. Traffic data is used to weight the value of each conversation so its true impact is revealed. Now you’ll have the ability to know immediately which sites contain conversations around your brand so that you focus your marketing efforts. Web Dig is an effective tool to help you:
Who should use Web Dig?
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